That Makes Sense

That Makes Sense

  One of my most common questions from Sellers is how to make their house most appealing for potential buyers. If you follow your nose, and your other senses, the answer is quite easy. Here are some ideas on how the five senses can help you sell your house. Sight The first thing potential buyers will notice is the curb appeal. Make sure the lawn is mowed, weeds are pulled and flowers are not dead. The front door area should be swept and the door and handle clean. When entering, they should immediately notice the house is neat and clean. Don’t have the breakfast dishes in the sink or beds unmade. A dirty or messy house can be very distracting to a potential buyer. It’s a good idea to have the house staged – at least making sure that personal items are down to a minimum, there is a good flow without furniture impeding, and that there are appealing colors throughout the house. Sound I have found that soft jazz or light classical or instrumental music is best for this sense. You will never appeal to everyone but these two are the most widely accepted – even getting lost in the background at times. There are a lot of options in how to play music. Some people have speakers in their house. Others have cable or digital television channels that play music. This is much more welcoming than a quiet, cold house. If you are able to leave it playing every day when you leave for the day, that is ideal – and it’s nice to come home to, as well! Touch I like to make a home book for sellers. This book may have photos from another season (when flowers were blooming or when snow was covering the ground), Before/After photos of renovations or home projects, property information, utility information, flyers for buyers to take, business cards or contact information for vendors, HOA documents, etc. This can often keep a potential buyer in the house longer, keeping them engaged, giving their other four senses a chance to work! Smell There is good reason that this is the most powerful of our senses. Just as much as there are good smells that can help, there are definitely some smells that can hurt the sale of your house. Let’s talk about the bad first. If there is a foul smell of any sort, it can be detrimental. A good idea is to have a third party give you an honest answer. You may have pets and you may be used to it. You may cook certain foods regularly that stay in the house for a while. This is one thing...

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I Love Zillow!

I Love Zillow!

  Why isn’t my listing on Zillow? Why is old information showing up? Why doesn’t it have all our photos? Why is another real estate agent’s information listed as if they are the listing agent? When I find houses on Zillow and send them to my agent, a lot of them are under contract and some of them have already sold.  Here’s the answer: In order to pull all of the information to the site, Zillow has to have an agreement with the local MLS or an individual real estate brokerage. If there is no agreement with Zillow, the listings will not automatically pull through and, therefore, not show up on the website. If they do pull through, the information may not be what your agent entered into MLS and/or your actual listing agent may not be the one listed. Zillow is a business. It is not set up as a service to hand out information for free. It is a marketing website that happens to use real estate as it’s platform. Zillow makes money by selling advertising. They sell advertising to real estate agents and put that agent’s information on pages advertising other real estate agent’s listings. Sound wrong? Yeah, some local MLS’s thought so too, so they decided not to allow Zillow to take the listings any longer. If this is the case in your market, your real estate agent needs to manually upload your listing to Zillow. There still may be other agents being advertised on the page, but your agent can “claim” the listing and make sure that consumers have their contact information in case they have questions or would like to schedule a showing. So, how do you make sure you are getting the most current, accurate information? My first piece of advice would be, consult a Realtor®. They can cross check the listings you find with the local MLS information to see how accurate the information is. They can also help you determine price by doing a Comparative Market Analysis of your home, taking into consideration upgrades and other factors. They can also help you with the For Sale by Owner properties you may find listed on Zillow. Secondly, there are actual real estate apps that pull directly from MLS and will have the most current, accurate information. One of those is a private app that I give my clients. You can do all the wonderful things you can on Zillow, it is updated every 15 minutes, you and in a few short weeks it will have nationwide listings (yay!) If you’ve read this far, here is a link to my app https://homescout.app.link/6157307050 My favorite feature is that when you “love” a property, the app will notify you immediately if there is a status change...

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The Real Estate Gamble

The Real Estate Gamble

  I was speaking with a past client last week. I helped her buy her house 11 years ago. Her house was built in 1905 and she fell in love the moment she walked in the door. The place had charm, it had character and best of all, to her, it felt good. She is only the fifth owner in over 110 years. That says something about the house. The neighborhood has changed a lot over the years and neighbors are selling to developers and building what we call “tall skinnies” on postage stamp size lots. My client understands people wanting to make money and because of the development, it has greatly increased the value of her home but she is not going anywhere. She receives phone calls, mailers, and personal solicitations frequently and she is not budging. She is determined to protect what is hers – a piece of history. She was so thankful that I was a part of helping her preserve history. She made my day telling me how happy she has been all these years and how she just wants to preserve the house and take great care of it for future generations. It got me thinking about how much I love what I do. I get to be a part of preserving history, building wealth, new beginnings, and growth. Some may just see it as a transaction. I see it as a lifelong relationship. To some, it may just be a property. I see it as a home or a tool to build wealth. You need someone on your side to look out for your best interest. Are you trying to build wealth or are you trying to find a forever home and preserve a piece of history for future generations? You need someone who is going to be there to help you navigate through the weeds 11 years later when your precious home is being threatened. Just like a financial advisor that you trust to help you make decisions that will affect you for years to come, a great Realtor can be a wonderful resource and member of your personal advisory council. Next time you are thinking about buying or selling, look at it with a fresh perspective. Have an advisor on your side to help you through the paperwork and possible legal pitfalls. If you wouldn’t take $100,000 or more to Vegas and throw it all down on one number, why would you trust a less-than-professional person with an investment that is likely worth much more than that? Can you do it yourself? Maybe. Should you? Probably...

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